Volkswagen the dark side / street photography

I had a meeting in the city centre today, so I decided to do some street photography using my new iPhone 4s as I hadn’t used the camera on it yet and I plan to use it for ‘behind the scene’ shots and video for future shoots.

At first I didn’t think my street photography session had gone that well and I was heading back home when I came across a Greenpeace stand and started speaking to one of the activists. She told me that they were campaigning against Volkswagen as they are not doing anything to reduce the carbon emissions on their vehicles.

Once I got home I looked up their campaign website and it was inspiring. Why? …well they have hijacked Volkswagens existing Star Wars themed advert in a very subtle way. What also struck me was the way they engaged their audience through stills and video in and entertaining way, however, managed to get across a serious message. This made me think about ways I could do this in my personal projects.

See the video here http://www.vwdarkside.com/en

So on reflection, it was a successful street photography session as I was inspired and educated. As for how good the iPhone 4s was… I think I will leave that for another post.

May the force be with you…except for Volkswagen! (Well until you get your minds into gear around carbon emissions)

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